Category
SaaS & Tools
Comparisons and explainers for the software a small business runs on: email marketing tools, email authentication, and payment processing fees, with worked examples using real prices.
10 guides
MailerLite vs Mailchimp: Pricing and Limits Compared (2026)
Both free plans now stop at 250 contacts, but MailerLite lets you send 2,500 emails a month to Mailchimp's 500 and includes automation. Here is the full comparison.
SPF, DKIM and DMARC Explained: Stop Your Email Going to Spam
Gmail requires every sender to authenticate with SPF or DKIM, and anyone sending 5,000 or more messages a day needs all three records. Here are the records, with examples you can copy.
Stripe vs PayPal Fees: What You Pay on a $50 Sale (2026)
On a $50 US card sale you keep $48.25 with Stripe and $47.76 with PayPal Checkout. The gap grows on small payments. Here is the math for each fee.
UTM Parameters Explained: How to Track Campaigns in GA4
Without tags, visits from email and messaging apps show up as unexplained direct traffic. UTM parameters fix that. Here is how to name them, build links and read the results in GA4.
Mailchimp Alternatives: 5 Email Tools With Bigger Free Plans
Mailchimp's free plan stops at 250 contacts and 500 emails. Sender and EmailOctopus give you 2,500 subscribers free, and Kit goes to 10,000. Here is how five alternatives compare.
How to Set Up Google Search Console and Use Its Reports
Search Console is the only place to see which Google searches your site appears for. Here is how to verify a Domain property, submit your sitemap and turn the reports into fixes.
How to Set Up Google Analytics 4: The Settings Most Sites Miss
Installing the GA4 tag takes ten minutes. Four settings decide whether the data is useful a year later: retention, internal traffic, key events and Search Console. Here is the full setup.
Password Managers for Small Business: What to Look For and What It Costs
Shared spreadsheets and reused passwords fail the moment someone leaves or a service is breached. Here is what a business password manager does, what it costs and how to roll one out.
Two-Factor Authentication Explained: SMS vs Apps vs Passkeys
Any second factor beats a password alone, but SMS is the weakest and passkeys the strongest. Here is how each method works, what NIST says, and how to set 2FA up without locking yourself out.
How to Set Up Google Tag Manager: Tags, Triggers and GA4
Tag Manager lets you add and change tracking without editing your site. Here is how to install it, connect GA4, track form submissions and phone clicks, and keep the container tidy.